Social Media Marketing
SKU: 02-045-01-CPE
Credit Hours: 8
Level: Basic
CPE Category: Communications and Marketing
Requires Prerequisites or Advanced Preparation: No
Delivery Method: PDF
Instructor: Michael J. Walker, CPA
Course Description:
This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites
After completing this course, participants should be able to:
- Identify the unique characteristics of "social media" websites.
- Recognize the most popular social media tools (including Facebook, Twitter, YouTube, LinkedIn, Wikipedia, etc.)
- Recognize the primary functions and characteristics of each tool.
- Identify "social media marketing" techniques and the role that social influence plays in the marketing process.
- Recognize best practices for launching a social media marketing campaign.