BUY NOW! STARTING AT ONLY $299! Showing you how to sort through the clutter of metrics, measurement, and analytic options, this book will help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. Asset ID 24271 Course Type Book Course Category - Pages 464 Author Name Michael Dunn, Chris Halsall ISBN Number 9780787998325 Copyright Date 2009 Published Date 04/08/2010 BACK