BUY NOW! STARTING AT ONLY $299! Featuring case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, and Facebook, and start-ups like Groupon and COOKPAD, this book offers proven strategies for harnessing the power of social media to make a difference. Asset ID 41020 Course Type Book Course Category - Pages 240 Author Name Jennifer Aaker, Andy Smith ISBN Number 9780470614150 Copyright Date 2010 Published Date 06/30/2011 BACK