SkillSoft Explore Course – Lambers, Inc.

Business Skills Product Management Product Management Developing Your Product Management Acumen

Successfully launching a product can be pivotal to a companyâs continued success. A Go-to-Market plan will guide you to the right customers and the right markets with the most efficient use of time and resources.

In this course, you will learn when to use a Go-to-Market plan, the contents of a Go-to-Market plan, how to prepare to build a Go-to-Market plan, the elements top define in a Go-to-Market plan, and the steps to take when building a Go-to-Market plan.

Asset ID	bs_apm01_a06_enus
Course Type	Video Course
Course Category	Product Management

Objectives
Product Management: Create a Go-to-Market Plan discover the subject areas that will be covered in this course identify the benefits of using a go-to-market plan to launch a product identify the goals of a Go-to-Market plan's executive summary identify the elements you need to define when building a Go-to-Market plan identify the approaches to building a Go-to-Market plan identify the steps to take when building a Go-to-Market plan sequence the stages of the launch phase workflow Knowledge Check: Getting Your Product to the Customer with a Go-to-Market Plan

Objectives

Product Management: Create a Go-to-Market Plan

discover the subject areas that will be covered in this course
identify the benefits of using a go-to-market plan to launch a product
identify the goals of a Go-to-Market plan's executive summary
identify the elements you need to define when building a Go-to-Market plan
identify the approaches to building a Go-to-Market plan
identify the steps to take when building a Go-to-Market plan
sequence the stages of the launch phase workflow
Knowledge Check: Getting Your Product to the Customer with a Go-to-Market Plan