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Google AdWords helps your advertisements reach target audiences through strategic media placement and optimal search term keywords. During this course, you will learn how to use AdWords to reach your intended audiences. You'll discover why Topic targeting makes your ads eligible to appear on any pages on the Display Network, where content is related to your selected topics. You can also learn how to use your geographic performance data to confirm that your ads appear where you want. Next you can compare how your ads are perform in different locations. Conclude by letting AdWords analyze and refine your location targets.

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Objectives
Google AdWords: Using Audience, Placements & Keywords create a target audience in Google AdWords view and analyze demographics in Google AdWords use topics in Google AdWords manage placements in Google AdWords understand the keyword interface in Google AdWords manage keywords in Google AdWords understand location data in Google AdWords